iPhone 12 does not come with a charging head

Clio Alaniz

Clio Alaniz


September 3rd 2020

Although there has been no definite news about Apple's new product launch, it is certain that the launch event is not far away. As this year's flagship new product, the iPhone 12 series is naturally the most eye-catching, but a rumor has made many people uncomfortable: the new iPhone 12 series will no longer come with a charger.

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IPhone 12 packaging, no charging head

This seems to be in sharp contrast with today's Android camp. Most of the current domestic mobile phones not only come with data cable chargers, but also come with a protective case, and even replace the previous factory protective film with a high-quality screen film. In contrast, this wave of Apple's operations seems to be a little stingy: the price of mobile phones has not been lower than that, why don't you even give the charger?

If the iPhone 12 series does not come with a charging head, this is obviously a precedent in the industry. So, is it reasonable not to include a charging head? Will not sending the charging head become the general trend?

Why doesn’t the iPhone 12 series come with a charging head?

If you don’t send a charging head, obviously it cannot be a decision that can be made with a slap in your head. If you want to discuss whether it is reasonable to not send a charger for the iPhone 12, first of all, you must not send a charger. Judging from the current rumors, most of the analysis points to the increase in the cost of the iPhone 12, and the overall cost is compressed by canceling the attachment of the charging head.

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iPhone 12 series exposure map

According to foreign media reports, the iPhone 12 series has supplemented the support for 5G networks. The cost of the iPhone 12 supporting sub-6GHz 5G requires an additional US$75, and the cost of the iPhone 12 supporting mmWave 5G requires an additional US$125, a comprehensive cost. It is 30% higher than the previous generation product. So Apple wants to reduce the overall cost by canceling the attachment of the charging head and earphones. But even so, the new machine may also increase the price.

In fact, not only the cancellation of the charging head and earphones, but also rumors that Apple will adjust some parts of the new machine to offset the high cost of 5G support. Well-known analyst Ming-Chi Kuo once pointed out that Apple has downgraded the battery panel specifications of the new phone. The average price of the battery panel of the iPhone 12 is 40%-50% lower than that of the iPhone 11.

So, why should the cost of the iPhone, which is already very expensive, be compressed? The current widely circulated explanation is that if Apple wants to maintain single product profits, it needs to bear the increase in cost by the increased selling price. The current price of the main iPhone is no longer cheap. If the price rises again, the iPhone 12 will take another step towards luxury. In the current fierce competition in the mobile phone market, it is obviously not a wise thing to make the prices of main products "high and low".

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However, if it is just to reduce the overall cost and not send the charger, it does not seem to make sense: I bought the iPhone for seven or eight thousand yuan, and I would care about the two hundred yuan after the charger was added. Price increase? So there are two more reasonable speculations-

First, the profit of the iPhone entry model is already very thin. In order to increase the competitiveness of the product, the price is further compressed, so the charger will be cancelled. The small mosquito legs are meat. In the past, users who bought the iPhone at a high price were theoretically insensitive to the price, and it would not hurt if the charging head was not included. But in terms of Apple's tonality, the profit is so low that the performance that needs to be compensated by cutting off the charger is not great;

Second, Apple is preparing to buy a wave of chargers in large quantities. Apple’s fast-charge chargers were much more expensive than other brands of chargers in the past, and now Apple’s official 18W chargers are sold for 243 yuan. There are rumors that Apple has developed a 20W charger for the iPhone 12, and the price will not be too cheap. So even if the price of the entry-level iPhone is low enough to make friends, Apple can make a lot of money by selling chargers.

02If the iPhone 12 does not send a charging head, is this reasonable or not?

Selling mobile phones without sending chargers, and then selling a wave of chargers backhand, is obviously a good thing for Apple, but for consumers, this is really not reasonable.

1. If I only buy a mobile phone, it means that the mobile phone may not work normally

According to the current exposure, the iPhone 12 comes with a Type-C to Lighting data cable, that is, if I used to be an Android phone user, then it is very likely that I did not have a Type-C interface charger. At this time, if you only buy a mobile phone, then the mobile phone cannot be used normally.

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Type-C to Lighting data cable

This is exactly the opposite of the current Android mobile phone camp. Most Android phones not only come with a phone case, but the phone case that comes with a relatively high-priced phone will also be more high-end, and the quality of the film that comes with the factory is also very good. In other words, these mobile phones can be used immediately after you buy them. There is no need to worry about mobile phone cases and mobile phone films, let alone the charger.

For consumers, which of these two approaches is better? I think the latter, which has a complete set of accessories, is obviously more popular.

2. Don’t put this on the head of environmental protection, it may even backfire

Apple has a very dazzling halo, which is environmental protection. But in fact, environmental protection is not entirely a good thing for consumers. For example, the iPhone data cable was easily damaged and was not resistant to dirt because of the use of environmentally friendly materials, and the use of environmentally friendly materials also increased the manufacturing cost of the data cable. Although Apple’s starting point is good, the undurable and expensive data cable has also spawned the development of the third-party inferior data cable market.

What is interesting is that the iPhone 12 series does not come with a charging head, and there are rumors that it is to make the use of mobile phones more environmentally friendly. The reason is that the mobile phone box can be made smaller, while avoiding the waste of redundant chargers.

This reason sounds quite bluff at first, but it doesn't seem to make sense if you think about it. The iPhone 11 generation iPhone 11 Pro and iPhone 11 Pro Max are equipped with a Type-C fast charging head. This is the first time that Apple has originally equipped the iPhone with a fast charging head. They were all 5V1A ancestral chargers. So only users of these two iPhones and Macbooks can enjoy fast charging on the original basis. Earlier charging heads can be charged with the previous data line, but the charging speed can be imagined. Moreover, the old charging that is used for a long time may also have performance problems, and the charging experience cannot be guaranteed.

In other words, even most of the old iPhone users have to re-purchase chargers if they want to pursue fast charging of new phones. The shrinking of the mobile phone box is environmentally friendly, but the separate packaging of the charger also increases the waste of resources. Moreover, if you first bought the iPhone 12 and found that the old charger could not meet the demand, then purchase the charger separately, which increases the use of express packaging. In this way, the environmental protection effect of using the charger without the attached charger is negligible.

03 Will selling mobile phones without charging heads become the consensus of the industry?

The rumor that iPhone 12 does not come with a charging head has caused many netizens to worry: Apple’s approach often triggers a trend in the mobile phone industry. Will other brands of mobile phones not come with a charger in the future?

At present, there is no need to worry about this problem. Taking the current domestic brands as an example, their route is actually different from that of the iPhone. The emphasis is more on allowing consumers to make a one-time purchase that can be used as free as possible. As the pace of the iPhone leading the industry has gradually slowed down, and the independent main concept of domestic brands has continued to strengthen, it is not that the iPhone will imitate any trends.

In fact, from a development perspective, it is unlikely that domestic mobile phones will cancel the attached charging head in recent years.

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1. At present, it is the high-speed period of the development of fast charging technology for mobile phones in the Android camp. The most advanced charging experience of new products cannot be achieved with old chargers. The reason why Apple did not send the charger seems to be because the iPhone did not pay much attention to fast charging, otherwise the 5V1A charger would not be used today. For Apple, whose charging power increase is not so obvious, it is really not important to change the charger.

2. With the increase in technology content, the cost of mobile phone charging heads and data lines will rise. If this cost is not integrated into the total cost of mobile phones, consumers may not spend a few hundred yuan on a set of chargers and data Experience the latest charging technology online, which will turn the shiny selling point of the latest fast charging of mobile phones into brand slots.

3. Consumers' tolerance for domestic brands is relatively low. For example, the battery capacity of the iPhone has always been low and the battery life is not good, but there have been many people buying it. If a domestic mobile phone uses a small-capacity battery, it will be pitted if you accidentally buy it. In the eyes of many consumers, Apple does not send the charger, but it may feel uncomfortable. But if it is a domestic brand, the charger will not be sent...

In the end

Of course, the rumors are rumors after all, do not rule out the possibility of rumors, whether the iPhone 12 will send the charger or not will have to wait until the press conference to determine whether it is reasonable to not send the charger or not, I believe it is already in everyone’s mind. There are criteria for judging. The success of a product depends not only on the product's own experience, but also on the psychological characteristics of consumers in a specific environment. This is why the development of science and technology should be people-oriented.

We refocus our attention on the charger. Will it be possible to sell mobile phones without sending chargers to become the consensus of the industry? To be precise, yes, but this needs to be established on the basis of solving the user’s mobile phone charging needs and ensuring the charging experience. For example, the fast charging technology of mobile phones has developed to the bottleneck stage, the charging protocol is universal, and consumers have it in the hands of time accumulation The corresponding charging head. But this state is obviously a little far away.

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